Artificial intelligence (AI) and virtualization revolutionize the future of marketing by redefining how businesses understand, reach, and engage their audiences. AI enables marketers to analyze data, uncover patterns in consumer behavior, and deliver personalized experiences. Through...

Literature on digital collaboration often focuses on individual aspects, but rarely combines them into a unified, practical and sustainability-friendly management tool. The paper fills this critical gap by presenting a comprehensive framework for enhancing digital collaboration, integrating AI,...

AI-driven approaches for fully automated smart engineering explores the current state of automated engineering and manufacturing. This book discusses the innovation and development of next generation of ultra-smart fully automated engineering and manufacturing. Covering topics such as deep...

Bankruptcy prediction is currently a widely researched topic, as it typically results from a chain of negative events. Logistic Regression (LR) is one of the standard prediction tools; however, with advances in technology, machine learning (ML) methods are gaining prominence and demonstrating...

AI-driven decision-making for diversity, equity, and inclusion in marketing explores the connection between generative AI (GenAI) and DEI for marketing decision-making in multicultural domains. It examines how DEI principles can be integrated into GenAI models for more ethical, inclusive, and...