Arora, Nilesh; Rana, Sudhir; Rana, Meghna; Prashar, Sanjeev - In: Asian Academy of Management journal 30 (2025) 2, pp. 1-37
The emergence and pervasive adoption of social networking sites (SNSs) have evolved the means in which people communicate and share information. Accompanying this advancement, electronic word-of-mouth (eWOM) has garnered considerable interest as a potent tool for information transmission and...