Díez-Hernández, Julieta; Antón-Maraña, Paula - In: People-Centered Digital Technology for Ethical and …, (pp. 191-240). 2025
This chapter examines the impact of digital nativeness and generational identity on ethical values and responsible consumption behaviours in Spain. Through a data-driven analysis of six generational cohorts, the findings reveal significant intergenerational differences in both the strength of...