Sustainable fashion consumption can be promoted only by understanding the motivation behind consumers' decision to purchase sustainable clothing. This study explores the determinants of consumers' purchasing intentions for two clothing items with different functions, characterized by different...

Consumer behavior analysis examines the factors that influence how individuals make purchasing decisions, including psychological, social, and cultural elements. This discipline is critical for understanding customer segmentation and predicting purchase patterns across diverse markets. By...

"This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries. This...