it is seen that technology and innovation are two main factors, playing an important role in managing the challenges of consumer demand pattern in the context of global market environment. From data privacy to individuality and the speed of change, they reveal a universe of opportunity waiting...

This paper examines consumers' intended adoption of a digital euro in Austria using a discrete choice experiment. We estimate a mixed logit model to quantify the role of key attributes such as privacy, offline functionality, security against financial loss, monetary incentives, and payment form...

This paper examines consumers' intended adoption of a digital euro in Austria using a discrete choice experiment. We estimate a mixed logit model to quantify the role of key attributes such as privacy, offline functionality, security against financial loss, monetary incentives, and payment form...

This chapter explores consumer preferences in the grocery retail sector, focusing on the competition between large retail chains and local grocery stores. The authors aim to identify key psychological, economic, and sociocultural factors influencing consumer choices. By analyzing these factors,...