Although savings and/or checking account ownership is widespread, significant account problems occur that carry negative implications for consumer finances. This study aims to profile American consumers' bank account experiences when they encounter challenges with the use of their basic bank...

This chapter delves into consumer perceptions and behaviors towards eco-friendly cosmetics in the Indian market, focusing on Mamaearth as a prominent brand that has successfully implemented green marketing strategies to build brand loyalty and promote sustainability. The research explores the...