This study examines the transformative effect of digitalisation on consumption practices from an intergenerational perspective by comparing the responses of Generations X, Y and Z to digital marketing strategies. Based on a literature review, this qualitative study evaluated the digital media...

Equivalence scales are central to distributional analysis, adjusting household incomes for size and composition and shaping poverty and inequality measurement. Despite changes in consumption patterns, most applied work continues to rely on the modified OECD scale from the 1990s. We revisit...

Equivalence scales are central to distributional analysis, adjusting household incomes for size and composition and shaping poverty and inequality measurement. Despite changes in consumption patterns, most applied work continues to rely on the modified OECD scale from the 1990s. We revisit...