Rashid, Mohammed; Shamsi, Mushahid Ali; Anwar, Imran; … - In: Cogent business & management 12 (2025) 1, pp. 1-16
Cashless economies, digital wallets, and electronic transactions have grown in popularity in urban areas due to the influence of various factors. Therefore, the factors that influence the acceptance of e‑wallets among Indian rural consumers remain in question. To bridge this literature gap,...