This paper examines consumers' intended adoption of a digital euro in Austria using a discrete choice experiment. We estimate a mixed logit model to quantify the role of key attributes such as privacy, offline functionality, security against financial loss, monetary incentives, and payment form...

This paper examines consumers' intended adoption of a digital euro in Austria using a discrete choice experiment. We estimate a mixed logit model to quantify the role of key attributes such as privacy, offline functionality, security against financial loss, monetary incentives, and payment form...

This chapter explores consumer preferences in the grocery retail sector, focusing on the competition between large retail chains and local grocery stores. The authors aim to identify key psychological, economic, and sociocultural factors influencing consumer choices. By analyzing these factors,...

The growing shift from internal combustion engine vehicles to battery electric vehicles (BEVs) is pivotal for reducing CO2 emissions, but it also raises new environmental and resource concerns. Consequently, effective recycling and reuse strategies for BEV batteries are increasingly critical....

Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...