Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our...

The proliferation of Virtual Voice Assistants (VVAs) in the lives of consumers has ushered in an era of unparalleled convenience and technological sophistication. However, the ever-present risk of unauthorized data sharing and exploitation of Personal Identifiable Information (PII) calls for...

Fairness in agri-food supply chains receives increasing consumer, industry, and political attention but is currently under-conceptualized and lacks appropriate frameworks for measurement. Therefore, building on a theoretically grounded conceptualization of consumer dispositions toward fairness...