Creative tourism is currently a growing market, presenting both opportunities and challenges for destination managers in providing unique and engaging tourist experiences. Although the concept has been widely explored, investigations on specific factors shaping creative tourism experience (CTE)...

This book delves into the fusion of human experiences with artificial intelligence (AI), offering a profound understanding of Machinic Life Experience Ecosystems (MLXEs) as lived, value-producing relational worlds that drive organizational meaning and transformation. It serves as an accessible,...

Globally recognised and endorsed by EU policies, creative industries play a pivotal role in fostering cultural diversity, social cohesion, and technological innovation. Further, they play a key role in national and regional economies. Despite this, Southeastern Europe falls behind the rest of...