L. B., Muralidhar; Santhosh, Y.; Lavakumar, V.; … - In: Redefining Employer Branding at the Intersection of …, (pp. 33-60). 2025
Employer branding is a strategic process where companies build their reputation as employers of choice, distinct from their product brands. This chapter explores the intricate relationship between organizational identity and employer branding, emphasizing how an organization's values, mission,...