This study examines the factors that affect risk perception in investment decision-making, specifically focusing on the relationship between historical loss patterns and investors' perceived risk using experimental methods. The findings indicate that historical loss patterns significantly...

HIV/AIDS is seen as not only the leading cause of death in SSA region but a major public health challenge. Currently, 13% of total population workforce in the region lives with the epidemic; the above means that one in every ten adults in the region is HIV/AIDS positive. Regrettably so, there is...