Sánchez-Aguirre, Driselda P.; Alvarado-Sizzo, Ilia - In: International Journal of Tourism Cities 9 (2023) 3, pp. 675-692
Purpose The purpose of this paper is to compare the imaginaries of Generation Z inhabitants of heritage cities in the Mexican Bajio regarding their city of residence and the institutional imaginary of urban tourism. Design/methodology/approach A total of 186 students from five Mexican heritage...