Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

Environmental sustainability has become a critical focus for many companies globally. Customer expectations increasingly pressure Tunisian firms to adopt environmentally sustainable practices. This study examines the relationships between customer environmental pressure, environmental...

"The world is a very unpleasant place for customers. They no longer feel special. They no longer feel heard. And they definitely no longer feel valued. Throughout their daily lives, with emotions ranging from disappointment and disbelief to exasperation and rage, customers today are increasingly...

The purpose of this study was to explore structural relationships among customer experience, customer satisfaction, advocacy and repurchase intentions-with emphasis on the mediating effect of tourist satisfaction on relations (1) between customer experience and customer advocacy and (2) between...

Consequently, this research focuses on analyzing the impact of customer experience on service marketing sustainability facilitated by virtual currency in the Horn of Africa. Through the administration of questionnaires to 385 participants from the service industry, the study uses the Exploratory...

Introduction -- Study 1: How Online Trust and Online Brand Equity TranslateOnline- and Omnichannel-Specific Instruments into Repurchase Intention -- Study 2: Links and Effects of Channel Integration in the Pre-Purchase and Purchase Stages of Omnichannel Retailers -- Study 3: Reciprocal Effects...