Revankar, Vandana N.; Sathe, Suvarna Suhas; Tripathi, … - In: Innovative Strategies in Aviation Management and Marketing, (pp. 91-118). 2025
In today's highly competitive airline industry, customer experience has emerged as a pivotal factor that distinguishes successful airlines from those struggling to maintain relevance and profitability. As global connectivity increases and air travel becomes more accessible, passengers are no...