Search Results

Customer insights for innovation : a framework and research agenda for marketing

Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51

Persistent link: https://www.econbiz.de/10015192977

Customer insights into innovation strategies for distributed market needs

Damaševičius, Robertas (ed.); Dutta, Pushan Kumar (ed.); … - 2025

Persistent link: https://www.econbiz.de/10015396342

Customer insights into innovation strategies for distributed market needs

Damaševičius, Robertas (ed.); Dutta, Pushan Kumar (ed.); … - 2025

Persistent link: https://www.econbiz.de/10015605698

Customer Intelligence : Strategien und Use Cases zur Nutzung von Kundendaten

Bayer, Emanuel (ed.); Marini, Manuel (ed.) - 2025

Strategien zur Nutzung von Kundendaten -- Konkrete Use Cases und Geschäftsideen hinter den Use Cases -- Herausforderungen bei der praktischen Umsetzung -- Wertvolle Hinweise für Marketingentscheider.

Persistent link: https://www.econbiz.de/10015548838

Customer Journey Mapping Effect on Omni Channel Optimization by Mediation of Real-Time Personalization of Contact Points in Eastern Africa

Adula, Metasebia; Kant, Shashi - In: AI Innovations for Customer Experience Optimization in …, (pp. 155-178). 2025

This study investigates the effect of customer journey mapping on Omni channel optimization, mediated by real-time personalization of contact points in Eastern Africa. Study used a sample size of 390 respondents. To ensure the robustness of the data, the Kaiser-Meyer-Olkin (KMO) measure was...

Persistent link: https://www.econbiz.de/10015535495

Customer journey paradigms in meta-commerce platforms : insights from digital-native users

Jung, Yeo Jin - In: Advances in National Brand and Private Label Marketing …, (pp. 31-35). 2025

Persistent link: https://www.econbiz.de/10015455075

Customer journey perspective on tourism service experience

Rodríguez-Negrón, Marcos Armando; Sosa Varela, Juan Carlos - In: Academia : revista Latinoamericana de administración 38 (2025) 4, pp. 600-625

Persistent link: https://www.econbiz.de/10015596344

Customer Journeys in Fashion : From Linear to Multilevel

Kent, Anthony M.; Peirson-Smith, Anne; Siregar, Yuri - 2025

Introduction -- Chapter 1 Physical retailing -- Chapter 2 Digital and online -- Chapter 3 Social media and social commerce -- Chapter 4 Consumers on the move -- Chapter 5 Entertainment led content -- Chapter 6 Co- creation -- Chapter 7 Alternative journeys -- Chapter 8 Convergence of stages --...

Persistent link: https://www.econbiz.de/10015533759

Customer knowledge management, organisational ambidexterity, and firm performance : an organisational driving triangle perspective

Khorasanchi, Fatemeh; Nekoo, Ali Reza Hashemi - In: International journal of management and decision making … 24 (2025) 4, pp. 315-335

Persistent link: https://www.econbiz.de/10015633408

Customer lifetime value applied to mobile apps

Enache, Andreea; Friberg, Richard; Wiklander, Magnus - In: Information economics and policy 70 (2025), pp. 1-11

Persistent link: https://www.econbiz.de/10015465950