Chapter Summary: This chapter describes the fourth model in the sequence, the task model. The authors explain the purpose of a task model and note what we can learn from it. They clarify what we mean by a task model and explain how it does and does not align with workflows, activities, and...

Innovative technologies (such as artificial intelligence (AI), blockchain, cloud computing, big data and augmented/virtual reality (AR/VR), in conjunction with the Internet of Things (IoT)) are fundamentally altering the tourism sector by improving efficiency, personalizing experiences, and...

Digital leadership is crucial in adapting to evolving market dynamics, as seen in successful digital transformations. Confronted with digital age challenges, companies have integrated digital innovation into their products and operations. Leadership plays a key role in maintaining core values...

This chapter explores how small- and medium-sized enterprises (SMEs) can strengthen their resilience by adapting to the dynamics of digital commerce, focusing on the integration of consumer behavior insights and digital marketing strategies. The research underscores the growing significance of...

Sustainable practice has become one of the most used terms these days; however, it has not been able to contribute 100% to the sustainability of the environment. The major stakeholders, i.e. tourists who are familiar with this phrase and concept, are not even aware of the well-known green labels...

The chapter evaluated the development of employee engagement (EE) in the African context to develop conceptual African perception of employee engagement and steps to build, maintain and sustain an engaged workforce within organisations in Africa. With the need for increased multiculturalism and...

In this paper, the authors provide a systematic analysis of an important realm in the governance theory: finance and digital transformation by discussing how various governance theories (i.e., agency theory, stakeholder theory, legitimacy theory, and signaling theory). For challenges and...

This study focuses on identifying the factors affecting the green purchasing (GP) behaviour of small and medium enterprises (SMEs) in Sri Lanka. It was conducted as a survey using a sample of 510 SMEs. An email questionnaire was employed for data collection. MS Excel was used to analyze the...