Climate change poses a significant risk to financial stability by impacting sovereign credit risk. Quantifying the exact impact is difficult as climate risk encompasses different components - transition risk and physical risk - with some of these, as well as the policies to address them, playing...

"The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. This book is driven by the rationale that understanding this revolution is vital for marketers, businesses and researchers...

This study explores the transformation of consumer behavior analysis through AI-enhanced marketing frameworks. Traditional consumer behavior theories such as Maslow's Hierarchy of Needs and the Theory of Planned Behavior have historically provided valuable insights but fall short in real-time...

Quick delivery,merging business model, with orders placed and delivered in a much shorter time frame than traditional e-commerce. Q-commerce growing instant gratification, convenience, and seamless experiences in shopping. This chapter looks at how Quick Commerce is a paradigm-changing business...

Technology-driven health insurance products have significant applications for business firms and customers. With their growing popularity, these products can disrupt legacy insurance systems. Based on this notion, this study seeks to identify and validate the factors that affect customers'...

Technology-driven health insurance products have significant applications for business firms and customers. With their growing popularity, these products can disrupt legacy insurance systems. Based on this notion, this study seeks to identify and validate the factors that affect customers'...

Exploring the depths of customer essence - their DNA - holds the key to unlocking profound marketing intelligence and cultivating enduring engagement. This paper delves into the concept of customer DNA, illustrating its transformative potential in shaping tailored marketing strategies and...

The rapid growth of food delivery platforms like Zomato and Swiggy has transformed consumer dining habits, with digital engagement strategies playing a pivotal role in shaping customer experiences and loyalty. While existing research examines discrete aspects of engagement—such as...