Rapid urbanization in densely populated cities has led to a dramatic increase in fossil fuel-powered vehicles, worsening air pollution, and public health concerns. Addressing these challenges requires sustainable mobility solutions, among which the adoption of electric vehicles (EVs) stands out...

This study examines the integration of artificial intelligence (AI) and semiotics in emotional branding to enhance personalized consumer experiences. Emotional branding builds psychological connections, while semiotics deciphers the signs shaping perceptions. AI provides data-driven insights...

In today's digital landscape, understanding customer emotions is vital for delivering exceptional service experiences. This chapter explores how sentiment analysis—merging Natural Language Processing (NLP), Artificial Intelligence (AI), and emotion analytics—is transforming customer service...

Performance evaluations in interviews are central to employment decisions. We combine two field experiments, administrative data and video analysis to study the sources of gender gaps in interview evaluations. Leveraging 60,000 mock interviews on a platform for software engineers, we find that...

Performance evaluations in interviews are central to employment decisions. We combine two field experiments, administrative data and video analysis to study the sources of gender gaps in interview evaluations. Leveraging 60,000 mock interviews on a platform for software engineers, we find that...