This chapter explores the complex landscape of luxury consumer behavior, focusing on the multifaceted determinants that drive purchasing decisions in the luxury market. The chapter synthesizes key factors influencing consumer motivations and attitudes towards luxury goods, categorizing them into...

The emergence of artificial intelligence (AI) has transformed the field of learning a language by providing innovative methods to enhance the learning process and attain proficiency in languages. This systematic review examines how artificial intelligence (AI) affects language learning. The...

The study is focusing on understanding the factors which drives an individual’s intention in becoming an entrepreneur. In the current rural context, especially in terms of aspirational states like Jharkhand, entrepreneurship is observed as promising avenue to address unemployment, stimulate...