Gilani, Hasan (ed.) - 2025
Part I: Decolonizing the Marketing Landscape -A Paradigm Shift1.A New Educational Paradigm to Decolonise Marketing Education and PracticeIvaylo Peev, Lia Pop, Nadia Barkoczi, Jon-Hans Coetzer, Hasan Gilani, Daniel Rajmil and Lucía Morales 2.Decolonising Marketing History: Branding During the...