The Middle East and North Africa (MENA) region suffers from interlinked food and water security challenges, worsened by the consequences of climate change. Rising temperatures, unpredictable rainfall patterns, and rising water shortages jeopardize the region’s agricultural production systems...

The emerging technologies comprising of robotics, machine learning, artificial intelligence (AI), etc., provided a bouquet of the opportunities which can transform the business. In the recent years, AI also finds its important application in the human resource management (HRM). The aim of the...

This research aims to discover the impact of digital technologies on the revival of cultural heritage in Ayodhya, particularly in the context of post-temple construction. The primary objective of this study is to observe how digital technologies facilitate the interpretation and understanding of...

In Latin-America, the agribusiness sector is one of the most important industries as it is driven by innovation, technology, and families but also challenged by institutional barriers. Drawing from an institutional logic perspective, we delve into how a family firm in Latin-America can adapt and...

In today's rapidly evolving digital landscape, the integration of emotional marketing and Artificial Intelligence (AI) has emerged as a potent strategy for businesses. This synergy enables companies to harness AI technology to understand and engage with customers' emotions, thereby creating...

This chapter examines the challenges of applying effective global diversity management (GDM) and suggests solutions by introducing a comprehensive approach to leadership, the Participatory Theater Framework (PTF). We discuss how traditional leadership approaches have overlooked the role of all...

Marketing has evolved from 1.0 to 5.0, which emphasises the utilisation of technologies that mimic human behaviour to generate, convey, distribute and improve value throughout the customer experience. The primary technologies employed in Marketing 5.0 include Artificial Intelligence (AI),...