The integration of artificial intelligence ( AI ) into Palestine’s economic landscape is a growing trend, showing potential across sectors like education, finance, and insurance. Despite the region’s political instability and economic constraints, AI could enhance productivity, innovation,...

The study aimed to determine the impact of digital entrepreneurship on strategic vigilance in five-star hotels operating in the Hashemite Kingdom of Jordan. The study population consisted of (475) individuals working in senior management in (21) five-star hotels operating in the Hashemite...

This chapter focuses on new processes underway in the post pandemic workplace and on current worker attitudes and prevailing behavior that must compel employers to act now. We call for companies to identify and weigh opportunities when navigating what otherwise may appear as “obstacles” in...

In the current market trend, generative adversarial networks (GANs) and generative pre-trained transformers (GPTs) are highly revolutionising content marketing. The capacity of data analysts and marketers to predict the trends, clear campaigns and provide tailored customer experiences improves...

This chapter presents a case study of a paper’s journey from preparation through multiple revisions and finally acceptance for publication. Using a first-person dialogue between the paper’s author and the action editor for the paper, the chapter shows that many iterations are often needed...

This study examines the revolutionary potential of artificial intelligence ( AI ) by providing a comprehensive analysis of the healthcare environments in India and the Association of Southeast Asian Nations ( ASEAN ) region. With population growth and resource scarcity, AI has become a powerful...

Abstract Purpose : In this chapter of this book, the role and contributions of blockchain in Industry 5.0 are examined. Especially, the advantages offered by blockchain in mass customization, hyper-personalization, human–robot collaboration and cognitive systems, which constitute the main...