This final chapter states the main findings in relation to the nine research trends on women’s entrepreneurship (WE). Its WE model makes a significant advance in conceptualizing the 10 elements that women entrepreneurs and their allies must engage with. The study found that the women founders...

This chapter addresses a slightly different question than others in this book. It considers not how best to place a research article in the most visible and prestigious academic journal possible. Instead, it considers factors that are important in evaluating a young researcher’s entire...

Tourism industry is one of the largest service industries present universally, and face-to-face interaction is one of its most important characteristics. Employees in a variety of sectors of this industry, including hotels, travel agencies, restaurants, theme parks, etc., have direct contact...

This chapter explores the evolving role of technology in dark tourism, a sector that encompasses visits to sites associated with death, tragedy, and human suffering. With the rapid advancements in immersive technologies such as virtual reality (VR), augmented reality (AR), artificial...

The evolution of data-driven marketing is crucial for Indian unicorn start-ups, leveraging analytics, Artificial Intelligence (AI) and big data to refine strategies, enhance decision-making and improve consumer experiences. This research examines how these enterprises integrate data analytics...

Chapter Summary: In this chapter, the authors focus on the design and construction of the last MASK model, the lineage model. We learn what lineage is and how it applies to knowledge. The lineage model is differentiated from the history model. The authors explain that the history model pertains...

The current geopolitical environment is increasingly characterized by frictions and tensions among countries and blocs, thereby raising state interventionism and protectionism measures. Consequently, interstate relations have a growing influence on the strategic decisions of multinational...

Purpose: This book chapter defines and analyzes sustainability in supply chain practices and guides managerial, political, and academic actors on current and future sustainability advancements in supply chain management. Need for the Study: Today, we are witnessing a rise in expectations and...