With much of the talk on AI-related effects still unfolding and in a state of flux, and with much more to be explored and learned about the “revolution” it is predicted to introduce in our lives and the marketplace, we chose to focus on one specific aspect of this novel technology: its...

The digital marketing sphere is witnessing a transformative era with the integration of artificial intelligence (AI), reshaping the methodologies businesses employ to comprehend and engage their consumer base. Throughout this chapter, the authors have discussed the investigation of diverse roles...

Introduction : In this study, approaches based on right-tail unit root tests are used to analyze high-frequency time series. Although these approaches successfully capture unusually extreme price movements (bubbles) in financial markets, they can be biased in policymaking and forecasting....

Abstract This chapter estimates the efficiency of the IPI using non-parametric method of data envelopment analysis (DEA) approach. For doing that it measures output-oriented technical efficiency (TE) of IPI considering each firm as a decision-making unit. Also, the factors behind the variation...

An upsurge in evidence-based policy formulation has led to profound roadmap formulation and effective policy formulation internationally. Significantly, the prevalent national practices in the R&D policy formulation demands painstaking analysis and accountability in investments. Although diverse...

Artificial intelligence (AI) has started to take shape and become a part of almost every industry, from business and government to engineering, farming, organization management, tourism, and transportation. This article demonstrated the influence of AI on HRM practices by aiming on crucial...

This chapter explores the intersection of artificial intelligence (AI) and corporate governance (CG), highlighting how AI technologies, such as machine learning and natural language processing, can optimize decision-making, compliance, risk management, and business performance. The study aims to...

This research aims to analyse the influence of emotional intelligence (EI) subscales as predictors of assertiveness, trait competitiveness and perception of performance. First, the researchers develop a theoretical model based on a literature review. Second, 383 university students answer the...

Maintenance is considered an expense and not an investment. The purpose of this chapter is to establish the significance of why maintenance must be considered an investment. To achieve this objective, an assessment of building maintenance was carried out. The assessment was characterised by four...

Purpose : The primary objective of this study is to examine research publications which help to understand the augmented reality ( AR ) and the applicability in business in current and future scenarios. Design/methodology/approach : The study considers publications from the last two decades from...