This chapter explores invisible influences on decision-making within psychotherapy using a motion-sensing phenomenological framework. The different potential feels and flows of decision-making processes are examined in a narrative that weaves together philosophical, academic and...

Purpose : This chapter examines the impact of regulatory frameworks on FinTech enterprises in Central and Eastern European (CEE) countries, focusing on identifying legislative barriers and facilitating factors for the advancement of financial technology. Need for the Study : Despite the increase...

Artificial intelligence (AI) has profoundly converted virtual marketing by leveraging records-driven insights to enhance focus on, personalize content, and optimize ad performance in real time. AI algorithms examine tremendous datasets to predict customer conduct, refine audience segmentation,...

This chapter addresses the visual understanding by adolescents of 360-degree video advertisements under repeated exposure. A qualitative experimental design was followed with a sample size of 20 participants aged between 16 and 20. This study examined memory visual processing for 360-degree...

This chapter provides a case study describing how a small private university in Western New York experienced the launch of ChatGPT. This case study includes a survey administered in April of 2024 to gain insights into how artificial intelligence (AI) has changed the way faculty teach. The...

Food has become not only a captivating and integral attribute of travelling but also a source of motivation and offers nourishment value to tourists. In addition, food endeavours to build human health by providing appropriate nutrition, adopting healthy environments, and presenting aesthetically...

This chapter seeks to understand the approaches made by the fashion entrepreneurs to weave a web of sustainable and mindful fashion in Rajasthan, to benefit the cause of sustainable fashion and to assist fashion entrepreneurs to take their art onto the world. Data were acquired by the...

This study aims at investigating the relationship between institutional dimensions and self-efficacy (SE) in female entrepreneurial intentions (EIs) to establish Science, Technology, Engineering, and Math (STEM) enterprises. It also studies the moderating role of the type of education obtained...

Globalisation and digital technologies have changed the way all organisations function; therefore, a shift in their leadership style and culture has become very necessary. The current study confirms that linking organisations with the United Nations’ Sustainable Development Goals (SDGs)...

Digital technology has undergone a tremendous transition due to Artificial Intelligence (AI), significantly impacting purchasing decisions. Social media networks, where businesses traditionally used to shape consumer behaviour, are experiencing a seismic transition today. Users use social media...