Recently, the concept of frugal innovation (FI) has gained relevance in both academic and societal discourse. Whether disruptive frugal digital innovation is contributing to the growth of small and medium-sized businesses in Africa is a subject of debate. Generally speaking, frugal inventions...

The purpose of this paper is to present a conceptual framework and insights on the positive use of data-driven management (DDM) in customer service. The objective of this paper is to conduct the bibliometric analysis to understand various studies that are conducted on the data driven in context...

Most microfinance and group lending projects in India suffer financial sustainability challenges. The formal financial institutions are hesitant to lend money to microborrowers due to a lack of collateral and a lack of knowledge about the creditworthiness of the poor. The virtues of social...

Modern business environments are characterised by rapid change, which calls for transformative and adaptable leadership. This chapter delves into the importance of inclusive leadership in promoting change in the workplace. A dedication to appreciating diversity, advancing equity, and creating a...

In an era of customer-oriented approaches, personalized marketing is crucial for business success in order to formulate important strategies. In the ever-changing landscape of the current economic situation, personalized marketing has come to offer a crucial technique for establishing intimate...

The study aims to enhance bleisure traveler experiences through personalized and innovative services. As personalized check-in experience, customized room preferences and technology integration are exceptionally important tools for hotels to improve bleisure traveler experiences and also create...

This case study traces the flexuous journey of a small, nonprofit orchestra that experienced a series of governance-related existential crises over time. The most significant internal crisis occurred when the charismatic founder and music director suddenly parted ways in a situation marked by...