Sakshi; Banerji, Rashi; Gulati, Khushboo - In: Web 3.0 unleashed : transforming experiences with AR, …, (pp. 137-157). 2025
Introduction: ‘Retail 4.0’ seems to be a new idea where technologies like artificial intelligence (AI), augmented reality ( AR ), virtual reality ( VR ), and metaverse are applied in the retail sector. The study aims to examine the relationship between metaverse, AR , and VR in retail and...