Lo, Jun Heng; You, Hui Wei; Usman, Sardar Muhammad; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 20 (2026) 1, pp. 70-97
This study examines the determinants of equity crowdfunding (ECF) campaign success in Malaysia through the lens of quality signaling theory and behavioral herding dynamics. Using a manually collected dataset of 335 completed campaigns launched on pitchIN, MyStartr, and AtaPlus between 2016 and...