This paper examines how self-published authors in the U.S. science fiction and fantasy (SFF) market strategically respond to digital disruption in the publishing industry. Drawing on fifteen expert interviews analyzed through Mayring's qualitative content analysis, the study integrates four...

Digital disruption has knocked the business landscape on its feet, and there is no going back, making it critical to employ the right transformation strategy for sustainability and High growth, efficiency and innovation. From emerging and disruptive technologies to changing consumer expectations...

Technology has significantly transformed the face of marketing because of advances in digital technologies. This is not just a shift in tactics but a shift in the perception on how companies interact with the customers and how customers make their choices. These technologies can be described as...

Digital Disruption in Hospitality, AI and Emerging Technologies: A Roadmap to Personalized Experiences, Enhanced Operations and Revenue Growth offers a visionary exploration of the transformative power of artificial intelligence and cutting-edge innovations in the hospitality and tourism...

Digital Disruption in Hospitality, Sustainable Hospitality: A Global Perspective on People, Planet, and Profit offers a revolutionary insight into the future of tourism and hospitality. This groundbreaking work explores the delicate balance between cutting-edge technology and ethical...

Traditional marketing has been affected by the rise of virtual influencers (VIs). Traditionally, products were marketed by celebrities or human influencers. Influencer marketing has been a strategy for connecting with audiences through credible and engaging social media figures and celebrities....