Rosário, Albérico Travassos; Lopes, Paula Rosa; … - In: Persuasive Marketing and Communication Strategies in …, (pp. 1-36). 2025
In the fast-evolving landscape of political campaigning, the advent of digital technology has revolutionized the way candidates engage with voters. Digital political marketing encompasses a myriad of strategies, from social media engagement to targeted advertising, aiming to sway public opinion...