As the world adapts to modern norms which recognises sustainability as key to the progress of the world, digital transformation has consequently become a vitality requisite for ruining sustainability in companies. This chapter examines the relationship between digital technologies including...

This Tunis-based study at the British International School (BIST) explored digital transformation's impact on local and expatriate staff's organisational commitment and turnover over four months (70% participation). It analysed educational tech and new work models (hybrid, flexible) influence on...

The purpose of the study is to evaluate the impact of digital transformation on the performance of innovative small and medium enterprises (SMEs). Despite the broad interest of academics and practitioners in digital transformation, little attention has been paid to the mediating role of business...

The fast growth of Artificial Intelligence technology consumes triggered a paradigm change in the world of corporate management.The latest advancement in Internet of Things (IoT) and big data analytics have opened up exciting opportunities in Marketing field. Personal mobile devices have begun a...