This research explores the language features used by leading consumer brands with successful marketing in their promotional messages. Coca-Cola, McDonald's, PepsiCo, Mondelez, and Unilever were selected because they appear in Effie's Most Effective Marketers' Index and are active on a range of...

There is a need for concepts and methods to develop generic insights across cases in transitions studies based on thorough and systematic empirical analysis. Based on the major strands of transition literature, this paper develops dimensions for a socio-technical system level analysis,...

There is a need for concepts and methods to develop generic insights across cases in transitions studies based on thorough and systematic empirical analysis. Based on the major strands of transition literature, this paper develops dimensions for a socio-technical system level analysis,...

This study ranks and discusses the 7 dimensions of the circular economy in the context of Industry 5.0 proposed by Payer et al. (2024): Energy Circularity, Circularity of Inputs, Investments in circularity, Establishment of new circular businesses, Circular and non-circular supply chain...