Medina-Molina, Cayetano; Pérez-Macías, Noemí; Sierra … - In: Sustainable technology and entrepreneurship 4 (2025) 3, pp. 1-13
The adoption of artificial intelligence (AI)-related services offers a broad range of potential benefits and threats for both organizations and consumers. However, realizing these benefits requires consumer acceptance of such technologies, often leading to considerable resistance, including...