Search Results

Consumers' motives for engaging with company social media accounts : comparing Western and Chinese users

Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 37 (2025) 4, pp. 283-300

Persistent link: https://www.econbiz.de/10015593384

Consumers' nostalgic re-engagement with media in emerging markets : emotional needs, content overload, and exposure

Yadav, Rohit; Hollebeek, Linda; Gaižutis, Algis - In: Organizations and markets in emerging economies 16 (2025) 2, pp. 435-461

Grounded in uses-and-gratifications (U&G) theory, this research examines how millennials (Gen Y) nostalgically re-engage with media content and its outcomes in the emerging market context of India. The authors posit that nostalgia serves as both an emotional driver and a coping mechanism for...

Persistent link: https://www.econbiz.de/10015607710

Consumers' online shopping behaviour : a post-COVID-19 analysis in India

Srivastava, Mallika; Sinha, Mudita; Swar, Biranchi Narayan - In: Market dynamics and strategies in a post-crisis world : …, (pp. 67-72). 2025

Persistent link: https://www.econbiz.de/10015632331

Consumers' perceived benefits, barriers and opportunities on technology driven fashion marketing

Çalışkan, Aylin; Ergun, Ates Gul - In: Qualitative market research : an international journal 28 (2025) 5, pp. 837-870

Persistent link: https://www.econbiz.de/10015610208

Consumers' perceptions of proximity to plastic pollution and support for environmentally friendly retail brands : an emerging market perspective

Gadekar, Mahesh; Brandão, Amélia Maria Pinto da Cunha - In: Journal of retailing and consumer services 83 (2025), pp. 1-8

Persistent link: https://www.econbiz.de/10015441289

Consumers' perceptions of the environmental and public health benefits of last mile drone delivery

Leon, Steven; Chen, Charlie C.; Ratcliffe, Aaron - In: International journal of logistics : research and … 28 (2025) 11, pp. 1342-1366

Persistent link: https://www.econbiz.de/10015552611

Consumers' perspective of plant-based meat alternatives : a systematic literature review and future research agenda

Majcher, Sylwia - In: International journal of consumer studies 49 (2025) 2, pp. 1-27

Persistent link: https://www.econbiz.de/10015333852

Consumers' perspectives regarding the nutraceutical nature of spirulina : perceptions of the nourishing-naturalness and tastiness tablets vs flakes

Arboleda, Ana M. - In: Journal of international food & agribusiness marketing 37 (2025) 1, pp. 50-71

Persistent link: https://www.econbiz.de/10015519675

Consumers prefer products that work using directionally consistent causal chains

Bharti, Soaham; Sussman, Abigail B. - In: Journal of consumer research : JCR ; an … 52 (2025) 2, pp. 308-329

Persistent link: https://www.econbiz.de/10015425377

Consumers' preferences for game meat safety : results from a choice experiment

Riccioli, Francesco; Dominici, Andrea; Russo, Claudia; … - In: Journal of international food & agribusiness marketing 37 (2025) 3, pp. 489-514

Persistent link: https://www.econbiz.de/10015519747