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Social marketing, social media and eudaimonic well-being : a qualitative exploration

Abuhussein, Tala; Magatef, Sima - In: Asia-Pacific journal of business administration 15 (2023) 4, pp. 527-552

Persistent link: https://www.econbiz.de/10014340338

Social marketing to achieve the sustainable development goals (SDGs) in 2030 agenda by the United Nations

2023

Persistent link: https://www.econbiz.de/10014383305

Social marketing to achieve the sustainable development goals (SDGs) in 2030 agenda by the United Nations

Galan-Ladero, M. Mercedes; Sarmento, Maria; Marques, Susana - In: International review on public and non-profit marketing 20 (2023) 3, pp. 521-527

Persistent link: https://www.econbiz.de/10014383331

Social marketing's relevance in helping the United Nations attain its SDGs

Wymer, Walter - In: International review on public and non-profit marketing 20 (2023) 3, pp. 529-541

Persistent link: https://www.econbiz.de/10014383333

The social meaning of mobile money : willingness to pay with mobile money in Bangladesh

Lee, Jean; Morduch, Jonathan; Ravindran, Saravana; … - 2023

Persistent link: https://www.econbiz.de/10014415958

The social meanings of the third sector : how action and purpose shape everyday understandings of "nonprofit"

Child, Curtis; Witesman, Eva - 2023

Persistent link: https://www.econbiz.de/10014245838

Social media

Leonardi, Paul M. - In: Journal of management inquiry 32 (2023) 1, pp. 17-20

Persistent link: https://www.econbiz.de/10014246164

Social Media – a Best Tool in Modern Marketing

Om, Hari; Kumar, Rajender - 2023

In modern times nothing has been left which is not online. Everything is available on the internet and the internet is a part of everyone's life. India has the 1/3rd position of a maximum number of net customers in the global after the USA and China. Social media plays a significant role in...

Persistent link: https://www.econbiz.de/10014257007

Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance

Almazyad, Fadi; Shah, Purvi; Loiacono, Eleanor T. - In: The journal of brand management : an international journal 30 (2023) 4, pp. 367-380

Persistent link: https://www.econbiz.de/10014326930

Social media adoption behaviour : consumer innovativeness and participation intention

Kamboj, Shampy; Sharma, Manika - In: International journal of consumer studies 47 (2023) 2, pp. 523-544

Persistent link: https://www.econbiz.de/10014250591

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