Balqiah, Tengku Ezni; Kusumawardhani, Dianti E. - In: ASEAN marketing journal : Association of Southeast … 17 (2025) 2, pp. 238-252
Manuscript type: Research Article Research Aims: to analyze the effect of donation collection method (allocation vs addition) and the level of materialism on attitude, total donation amount, program donation amount, and cost donation amount. Design/methodology/approach: This study used a...