The study investigated the determinants of adopting E-commerce among maize traders, focusing on the Savings Grains App. E-commerce implications on marketing effectiveness and the value co-creation opportunities were also analyzed. Primary data was sourced from 130 maize traders. Descriptive...

E-commerce has become an essential element, rather than a mere option, for various growth drivers in Africa. The adoption by the African Union of the e-commerce strategy in June 2024 and then of the AfCFTA e-commerce protocol on February 15th 2025 are important milestones for the digital...

E-commerce has become an essential element, rather than a mere option, for various growth drivers in Africa. The adoption by the African Union of the e-commerce strategy in June 2024 and then of the AfCFTA e-commerce protocol on February 15th 2025 are important milestones for the digital...

E-commerce has revolutionized consumer behavior, reshaping interactions between businesses and customers. This study explores online shopping patterns, focusing on factors like convenience, personalization, and accessibility. Using quantitative data and case studies, it highlights the role of...