Apostolopoulos, Nikolaos; Triantos, Athanasios; … - In: Entrepreneurial Opportunities in Disadvantaged Rural …, (pp. 95-120). 2025
E-commerce is suggested very impactful on the way businesses operate and interact with their consumers. The development of digital technologies has enabled small businesses to expand their customer base and create opportunities concerning growth, even those operating in disadvantaged rural...