The e-commerce sector is rapidly growing globally with the Asia-Pacific region accounting for 58 per cent of global retail e-commerce in 2022, and India, Singapore, China, and Japan leading this growth. The discussion on e-commerce and trade at the global level began in 1998 with the...

The e-commerce sector is rapidly growing globally with the Asia-Pacific region accounting for 58 per cent of global retail e-commerce in 2022, and India, Singapore, China, and Japan leading this growth. The discussion on e-commerce and trade at the global level began in 1998 with the...

Chapter 1 Hintergrund des E-Commerce -- Chapter 2 Grundkonzepte des E-Commerce -- Chapter 3 Grundmodelle des E-Commerce -- Chapter 4 Architektur des E-Commerce -- Chapter 5 Grundprinzip des E-Commerce -- Chapter 6 Anwendung und Fallstudie des E-Commerce.

E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating...

Vorwort -- 1. Das Internet -- 2. Grundlagen des E-Business -- 3. Einführung E-Commerce -- 4. Marktplätze als Erweiterung des E-Commerce -- 5. Online-Marketing -- 6. Web-Controlling -- 7. Rechtliche Rahmenbedingungen.