Search Results

Customer engagement components and outcomes in the sharing economy : insights from the Airbnb study

Torkzadeh, Samaneh - In: The Southern business & economic journal 48 (2025) 2, pp. 29-53

Persistent link: https://www.econbiz.de/10015643218

Customer engagement in firm-initiated and consumer-initiated online brand communities : an exploratory study

Raichur, Vishwas G.; Sharma, Dinesh; Kalro, Arti D. - In: Information systems and e-business management : ISeB 23 (2025) 1, pp. 169-207

Persistent link: https://www.econbiz.de/10015593457

Customer Engagement in Greek Microbreweries: Insights From Facebook Pages

Ntaliani, Maria; Bitakou, Effrosyni; Drakopoulou, Vasiliki - In: Modern Technological Improvement in Agriculture and …, (pp. 275-292). 2025

Social media platforms have transformed the landscape of digital communication and interaction. Expanding from personal use to the business world, Facebook still comprises the most popular social media platform globally. Businesses have realized the potential of Facebook for building strong...

Persistent link: https://www.econbiz.de/10015567438

Customer engagement in the contemporary business-to-business context : an exploratory analysis from the buyer's perspective

Galvani, Serena; Piccioni, Niccolò; Fiorini, Niccolò - In: Journal of management & organization : JMO 31 (2025) 6, pp. 2855-2874

Persistent link: https://www.econbiz.de/10015559407

Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products

Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-14

Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

Persistent link: https://www.econbiz.de/10015192368

Customer engagement, innovation, and sustainable consumption: Analyzing personalized, innovative, sustainable phygital products

Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - In: Journal of Innovation & Knowledge (JIK) 10 (2025) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10015461088

Customer engagement prediction on social media : a graph neural network method

Ma, Tengteng; Hu, Yuheng; Lu, Yingda; Bhattacharyya, … - In: Information systems research : ISR 36 (2025) 3, pp. 1887-1897

Persistent link: https://www.econbiz.de/10015554362

Customer engagement through metaverse-empowered retail channels : role of personalization

Agarwal, Reeti; Badghish, Saeed; Yaqub, Muhammad Zafar; … - In: International journal of retail and distribution management 53 (2025) 6, pp. 467-484

Persistent link: https://www.econbiz.de/10015611376

Customer environmental pressure, environmental initiatives and innovation as pathways to overcoming operational obstacles : the critical role of gender diversity

Sghairi, Afef Ben Delhouma; Sdiri, Hanen - In: International Journal of Innovation Studies 9 (2025) 4, pp. 326-342

Environmental sustainability has become a critical focus for many companies globally. Customer expectations increasingly pressure Tunisian firms to adopt environmentally sustainable practices. This study examines the relationships between customer environmental pressure, environmental...

Persistent link: https://www.econbiz.de/10015591981

Customer evangelists : elevating hospitality through digital competence, brand image, and corporate social responsibility

Mansoor, Mahnaz; Paul, Justin; Khan, Tariq Iqbal; Abu … - In: International journal of hospitality management 126 (2025), pp. 1-11

Persistent link: https://www.econbiz.de/10015374927