Dogra, Mahima; Kumar, Pawan; Sahni, Chahat - In: Harnessing AI for Point-of-Sale Optimization, (pp. 97-118). 2025
This study examines the influence of touchpoint frequency, message consistency, and response time on consumer decision-making, offering valuable insights for businesses aiming to enhance customer engagement. A total of 268 respondents were surveyed using a stratified random sampling technique,...