Gupta, Rahul; Kumar M., Rupesh; Gopal, Bharathi S. - In: Artificial Intelligence of Things (AIoT) for Retail and …, (pp. 165-194). 2025
The convergence of evolving consumer profiles, digital access, and ease of online product discovery in the mid-2010s created a virtuous cycle. This gave rise to first-generation entrepreneurs who launched D2C brands with minimal capital, relying on consumer insights and identifying gaps in a...