Babic, Vojislav R.; Zarić, Siniša Đ. - In: Emotional and Experiential Dimensions of Modern Marketing, (pp. 269-310). 2025
This chapter analyses the trend of ethical consumption and its impact on the reduction of carbon dioxide emissions in Serbia. Ethical consumption is an expression of care, responsibility and a sense of duty (Shaw et al., 2016). Consumers have started to pay more and more attention to ethical and...