This study critically evaluates the impact of Bollywood's promotional strategies in the UAE, a market characterized by a significant South Asian diaspora and a multicultural audience. Bollywood's promotional approach blends traditional media with digital platforms like YouTube and Instagram,...

This chapter explores shifts in trade dynamics among BRICS+ nations (Brazil, Russia, India, China, South Africa, and extended partners) in response to the Russia-Ukraine conflict. The study assesses changes in trade volumes and patterns between Russia and other BRICS+ nations, comparing...

Small and medium-sized enterprises (SMEs) face substantial barriers in accessing reliable and cost-effective IT infrastructure, primarily due to economic constraints and limited technical resources. Hybrid cloud computing solutions, including infrastructure as a service (IaaS), platform as a...

Small and medium-sized enterprises (SMEs) face substantial barriers in accessing reliable and cost-effective IT infrastructure, primarily due to economic constraints and limited technical resources. Hybrid cloud computing solutions, including infrastructure as a service (IaaS), platform as a...

Accurate solar and photovoltaic (PV) power forecasting is essential for optimizing grid integration, managing energy storage, and maximizing the efficiency of solar power systems. Deep learning (DL) models have shown promise in this area due to their ability to learn complex, non-linear...

Businesses in a variety of sectors are very concerned about staff attrition or the leaving of personnel from an organization. An overview of the complex issues surrounding employee attrition is given in this chapter, and possible solutions are also looked at. The study explores the main causes...