Dolnicar, Sara; Grün, Bettina; MacInnes, Sarah - In: Annals of tourism research empirical insights 6 (2025) 2, pp. 1-7
Measuring pro-environmental beliefs is vital for knowledge development and decision-making to improve sustainable tourist behaviour. The primary empirical measure of pro-environmental beliefs is the New Environmental Paradigm. The current use of the New Environmental Paradigm is imperfect: (1)...