This Handbook is intended to act as a reference for those agri-food producers planning for, or in the process of entering, the Vietnamese market. This Handbook provides step-by-step guides on entering the agri-food market in Vietnam including relevant information such as analysis of the...

The rate of food loss and waste in Indonesia and Malaysia is increasing in line with the pace of consumption. However, hunger persists and must be addressed. Food banks are charitable organizations that donate extra food to those who cannot afford to buy it. The purpose of this study is to...

In today's consumer-driven market, brands are no longer just about products—they represent experiences, emotions, and values that resonate with target audiences. The cultivation of food brands involves several key elements, including brand identity, storytelling, value proposition, consumer...