Lasisi, Taiwo Temitope; Tarkang, Marymagdaline Enowmbi; … - In: Journal of open innovation : technology, market, and … 11 (2025) 4, pp. 1-15
This study investigates tourists' adoption of sustainable mobility by integrating behavioral theories with open-innovation dynamics. Drawing on the Theory of Planned Behavior (TPB), Expectancy-Value Theory (EVT), Diffusion of Innovation (DOI), and the Technology Acceptance Model (TAM), the...