Kumar, Narendra; Chowdhary, Shahnawaz - In: Innovative Strategies in Aviation Management and Marketing, (pp. 181-196). 2025
India's leading low-cost carrier, IndiGo, has played a transformative role in boosting regional tourism through its “On Time, Every Time” campaign. By aligning with the government's UDAN scheme, IndiGo expanded connectivity to tier-2 and tier-3 cities, unlocking the tourism potential of...